Privacy Policy at MountCove

Our Commitment to Your Privacy

At MountCove, we value the trust you place in us when you share your personal information. Protecting your privacy and keeping your data secure is fundamental to everything we do. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit mountcove.com, interact with our services, or purchase our products.

We encourage you to read this policy carefully to understand our practices regarding your personal data and how we will treat it. By using our website and services, you acknowledge and agree to the practices described in this policy.

Who We Are

MountCove is a brand dedicated to bringing you beautifully designed clothing inspired by coastal living. For the purpose of data protection laws, MountCove is the controller of your personal information. We are committed to protecting your privacy and will only use your personal data in accordance with applicable data protection regulations.

What Information We Collect

We collect various types of information to provide and improve our services to you. The personal data we collect includes:

Information You Provide Directly: When you create an account, place an order, sign up for our newsletter, or contact us, you may provide us with your name, billing and delivery addresses, email address, telephone number, payment information, and other details necessary to fulfill your request.

Information We Collect Automatically: When you visit our website, we automatically collect certain information about your device and browsing actions. This includes your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits. We collect this information using cookies and similar technologies.

Information from Third Parties: We may receive information about you from third-party sources, such as payment processors, delivery partners, and analytics providers, to help us process your orders and improve our services.

How We Use Your Information

We use the information we collect for several legitimate business purposes, including:

To Process Your Orders: We use your personal information to take and handle orders, deliver products, process payments, and communicate with you about your purchases.

To Manage Your Account: If you create an account with us, we use your information to administer your account, provide account access, and maintain your order history and preferences.

To Improve Our Services: We analyze how customers interact with our website and products to enhance your shopping experience, develop new products, and improve our website functionality.

To Communicate With You: With your consent where required, we may send you marketing communications about new collections, special offers, and news from MountCove. You can opt out of these communications at any time.

To Provide Customer Support: We use your information to respond to your questions, resolve issues, and provide the assistance you need.

For Security and Fraud Prevention: We use personal data to detect and prevent fraudulent transactions, protect against unauthorized activity, and maintain the security of our website and systems.

To Comply with Legal Obligations: We may process your information to comply with applicable laws, regulations, and legal requests.

Under data protection laws, we must have a legal basis for processing your personal information. We rely on the following grounds:

Performance of a Contract: When we need to process your information to fulfill our contract with you, such as delivering products you have ordered.

Legitimate Interests: We may process your information for our legitimate business interests, such as improving our website, preventing fraud, and marketing our products, provided that your rights and interests do not override these interests.

Consent: Where you have given us explicit consent, such as for receiving marketing emails or using non-essential cookies.

Legal Compliance: When we need to process your information to comply with a legal obligation.

Sharing Your Information

We respect your privacy and do not sell your personal information to third parties. However, we may share your information with trusted partners who assist us in operating our business, including:

Delivery Partners: To deliver your orders, we share your name, address, and contact details with shipping companies.

Payment Processors: We share payment information with secure payment service providers to process your transactions safely.

IT and Analytics Providers: We work with technology partners who help us maintain our website, analyze customer behavior, and improve our services.

Marketing Partners: With your consent, we may share limited information with advertising partners to show you relevant offers and measure campaign effectiveness.

Legal and Regulatory Authorities: We may disclose your information when required by law, to protect our rights, or to prevent fraud or illegal activities.

All third-party service providers are contractually obligated to protect your data and use it only for the specific purposes we authorize.

Cookies and Similar Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us remember your preferences, understand how you use our site, and personalize content.

We use different types of cookies, including:

Essential Cookies: Necessary for the website to function properly and cannot be switched off.

Performance Cookies: Help us understand how visitors interact with our site by collecting anonymous information.

Functional Cookies: Remember your preferences to provide enhanced, personalized features.

Targeting Cookies: Used to deliver relevant advertisements and measure advertising effectiveness.

When you first visit our website, you will be presented with options to manage your cookie preferences. You can change your settings at any time through your browser or our cookie management tool.

International Data Transfers

As a UK-based business, your personal information is primarily processed and stored within the United Kingdom. However, some of our third-party service providers may operate outside the UK and the European Economic Area. When we transfer your data internationally, we take appropriate safeguards to ensure your information receives an adequate level of protection, such as using standard contractual clauses approved by regulatory authorities.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. When determining retention periods, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use, and applicable legal obligations.

For customer accounts and order history, we typically retain information for six years following your last interaction with us. If you withdraw consent for marketing communications, we will retain your information on a suppression list to ensure we honor your preferences.

Your Rights

Under data protection laws, you have several rights regarding your personal information:

Right of Access: You can request a copy of the personal information we hold about you.

Right to Rectification: You can ask us to correct inaccurate or incomplete information.

Right to Erasure: You can request that we delete your personal information in certain circumstances.

Right to Restriction: You can ask us to limit how we use your information in specific situations.

Right to Data Portability: You can request a copy of your information in a structured, machine-readable format.

Right to Object: You can object to our processing of your information for direct marketing purposes or based on legitimate interests.

Rights Related to Automated Decision-Making: You can challenge decisions made solely by automated means.

To exercise any of these rights, please contact us through our website. We will respond to your request within the timeframes required by law. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office.

Marketing Communications

We would love to keep you informed about new collections, special offers, and MountCove news. With your consent, we will send you marketing communications by email, post, or text message. You can opt out of receiving these communications at any time by using the unsubscribe link in our emails, updating your preferences in your account, or contacting us directly.

Please note that even if you opt out of marketing communications, you will still receive essential service messages relating to your orders, such as order confirmations and dispatch notifications.

Children’s Privacy

Our website and services are intended for adults aged 18 years and over. We do not knowingly collect personal information from children under 16. If you believe we may have inadvertently collected information from a child, please contact us immediately, and we will take steps to delete that information promptly.

Our website may contain links to external sites operated by third parties. Please note that we have no control over the content or privacy practices of these sites and are not responsible for their policies. We encourage you to review the privacy policies of any third-party websites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. When we make material changes, we will notify you by posting the updated policy on this page with a revised effective date. We encourage you to review this policy periodically to stay informed about how we protect your information.

Your California and Virginia Privacy Rights

If you are a resident of California or Virginia, you have additional rights under state privacy laws. These rights include the right to know what personal information we collect, use, and disclose; the right to request deletion of your information; and the right to non-discrimination for exercising your privacy rights. MountCove does not sell personal information to third parties.

To exercise your rights under California or Virginia law, please contact us through our website. We will verify your identity before processing your request and respond within the timeframes required by law.

How We Protect Your Information

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, accidental loss, alteration, or destruction. Our security measures include encryption technologies, secure servers, firewalls, and access controls. We regularly review and update our security practices to maintain the integrity and confidentiality of your data.

While we strive to protect your information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we are committed to promptly addressing any security incidents and notifying affected individuals when required by law.

Contact Us

We are here to answer any questions you may have about this Privacy Policy or how we handle your personal information. If you would like to exercise your rights, have concerns about your privacy, or need assistance with any privacy-related matter, please reach out to us through the contact form on our website. Our team will respond to your enquiry as quickly as possible.

Thank you for trusting MountCove with your personal information. We are committed to honoring that trust by protecting your privacy and providing you with a secure, enjoyable shopping experience at mountcove.com.

This Privacy Policy was last updated on 1st March 2026.